neverthought

think deeply
keep it simple
make it matter

A few principles I've followed for years—
whether I'm building a brand, telling a story,
or designing an experience.

thinkdeeply

keepit simple

makeit matter

A few principles
I've followed for years—
whether I'm building
a brand, telling a story,
or designing
an experience.

the work

when you
don’t eat
the product,
but love
selling it
TASTE SOME DROOLING WORK
a drink that was
my favourite in
growing up years,
is now part
of my career.
ENJOY SOME OF THE TOOFANI WORK

SATYA

SATYA

For 100 years,
India made history.
Hindustan Times was there
to witness it—and tell
it as it was.

For 100 years,
India made history.
Hindustan Times was there
to witness it—and tell
it as it was.

ANOKHEY DAAG

ANOKHEY DAAG

Only India could
leave stains like these.
Good thing
Ghadi was made in India,
for India.

Only India could
leave stains like these.
Good thing
Ghadi was made in India,
for India.

KYA BAAT HAI JI!

KYA BAAT HAI JI!

It started with
Amitabh Bachchan.
Today,
everyone loves Bikaji.

It started with
Amitabh Bachchan.
Today,
everyone loves Bikaji.

Bikaji 'Kya Baat Hai Ji!' campaign poster design — slide 1
Bikaji 'Kya Baat Hai Ji!' campaign poster design — slide 2
Bikaji 'Kya Baat Hai Ji!' campaign poster design — slide 3
Bikaji 'Kya Baat Hai Ji!' campaign poster design — slide 4
Bikaji 'Kya Baat Hai Ji!' campaign poster design — slide 5
Bikaji 'Kya Baat Hai Ji!' campaign poster design — slide 6
Brand identity and campaign showcase — slide 1
Brand identity and campaign showcase — slide 2
Brand identity and campaign showcase — slide 3
Brand identity and campaign showcase — slide 4
Brand identity and campaign showcase — slide 5
Brand identity and campaign showcase — slide 6
Brand identity and campaign showcase — slide 7
Packaging and brand creative showcase — slide 1
Packaging and brand creative showcase — slide 2
Packaging and brand creative showcase — slide 3
Digital experience and visual identity showcase — slide 1
Digital experience and visual identity showcase — slide 2
Digital experience and visual identity showcase — slide 3
Campaign storytelling and poster design — slide 1
Campaign storytelling and poster design — slide 2
Brand design and creative direction showcase — slide 1
Brand design and creative direction showcase — slide 2
Brand design and creative direction showcase — slide 3
Integrated brand campaign and design showcase — slide 1
Integrated brand campaign and design showcase — slide 2
Integrated brand campaign and design showcase — slide 3
Integrated brand campaign and design showcase — slide 4
Integrated brand campaign and design showcase — slide 5
Integrated brand campaign and design showcase — slide 6
Integrated brand campaign and design showcase — slide 7
Integrated brand campaign and design showcase — slide 8
Integrated brand campaign and design showcase — slide 9
Packaging design and visual identity — slide 1
Packaging design and visual identity — slide 2
Packaging design and visual identity — slide 3
Creative direction and campaign artwork — slide 1
Creative direction and campaign artwork — slide 2
Creative direction and campaign artwork — slide 3
Brand storytelling and print creative — slide 1
Brand storytelling and print creative — slide 2
Brand storytelling and print creative — slide 3

50+ BRANDS BUILT / 85+ AWARDS WON

Award recognition

Thinking beyond the logo.

Strategy• Identity• Packaging• Digital
Film• Campaigns• Retail

two different minds. one shared belief.

Ashu thinks through design, ideas and stories. Gaveesh thinks through strategy, people and business.
Together, we help good ideas grow.

Founders
Twenty-two years at Ogilvy, leading art, design, storytelling and integrated creative work for brands like KFC, Thums Up, Mother Dairy, Sprite, Honda and Mint Business Paper. Built 50+ brands, won 85+ awards, and still curious about what a good idea can do.

ashu mahajan

Design • Creative • Storytelling
Over twelve years of entrepreneurial experience across industries has given Gaveesh a front-row seat to the realities of building businesses. He pairs deep research with practical, hard-earned insight to help founders realise their vision, grow with confidence and build relationships
that matter.

gaveesh jain

Strategy • People • Business
Ashu Mahajan, Design, Creative, Storytelling and Gaveesh Jain, Strategy, People, Business — founders of NEVERthought
Twenty-two years at Ogilvy, leading art, design, storytelling and integrated creative work for brands like KFC, Thums Up, Mother Dairy, Sprite, Honda and Mint Business Paper. Built 50+ brands, won 85+ awards, and still curious about what a good idea can do.

ashu mahajan

Design • Creative • Storytelling
Over twelve years of entrepreneurial experience across industries has given Gaveesh a front-row seat to the realities of building businesses. He pairs deep research with practical, hard-earned insight to help founders realise their vision, grow with confidence and build relationships
that matter.

gaveesh jain

Strategy • People • Business

Let's make
something
worth remembering.

We're selective about the work we take on.
Tell us what you're building.