Step 3 of 3 · Readiness ← Back to the studio

The uncomfortable part.

Money, time and who else gets a vote. Easier to be straight now than in month three.

The programme is ₹15 lakh over four to six months, paid monthly. That covers validation research, brand identity, go-to-market and the specialists we bring in. It does not cover product development, inventory, media spend or incorporation. You can stop at any gate and stop paying.

Where are you on funding that?

I can fund it and I'm ready I can fund it, but want to discuss structure Not yet — tell me when I should come back

Hours a week you can actually give this

Under 5 5 to 10 — about a day More than 10

When would you want to start?

Who else has to agree before you commit?

Family, a partner, a board. "Nobody" is a fine answer.

What would make you stop?

I've read what the fee covers and what it doesn't, and I understand the programme can end at any gate.

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Both partners read every submission.