neverthought

Helping shape a new chapter for Thums Up.

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Stump Cam
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THUMS UP

Stump Cam

Thums Up Stump Cam

The deadliest seat in cricket could only belong to Thums Up. We put fans behind the stumps, giving them a view no stadium ticket could ever offer.

The deadliest seat in cricket could only belong to Thums Up. We put fans behind the stumps, giving them a view no stadium ticket could ever offer.

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Har Haath Toofan
THUMS UP

Har Haath Toofan

Pepsi Har Haath Toofan

Designed to celebrate every hand that helped shape India, as the nation marked 75 years of Independence. A tribute to the millions behind the country's journey.

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Designed to celebrate every hand that helped shape India, as the nation marked 75 years of Independence. A tribute to the millions behind the country's journey.

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Wear Your Taunt
THUMS UP

Wear Your Taunt

Thums Up Wear Your Taunt

We turned taunts into badges of honour. Because resilience isn't about ignoring the words that hurt — it's about owning them.

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We turned taunts into badges of honour. Because resilience isn't about ignoring the words that hurt — it's about owning them.

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Will India Win?
THUMS UP

Will India Win?

Pepsi Will India Win?

As India hosted the Cricket World Cup, the biggest battle wasn't on the pitch. It was between the believer and the doubter inside every fan.

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As India hosted the Cricket World Cup, the biggest battle wasn't on the pitch. It was between the believer and the doubter inside every fan.

THUMS UP

Believer Bot

Believer Bot

As Cricket World Cup fever gripped India, doubt spread faster than belief. We built a Believer Bot that answered every doubter with facts, one conversation at a time.

As Cricket World Cup fever gripped India, doubt spread faster than belief. We built a Believer Bot that answered every doubter with facts, one conversation at a time.

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Dum Hai Toh Dikha
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